Bee Essential is a brand created to raise awareness of the vital role of bees in environmental sustainability and to promote actionable steps for their protection. The campaign includes a multi-platform approach to reach diverse audiences: a billboard targeting farmers, urging the use of bee-safe pesticides; a poster placed in floral and plant stores to encourage shoppers to choose bee-friendly plants; and a sidewalk sticker designed to capture the general public’s attention, reinforcing that bee conservation affects everyone.

Additionally, a website was created that showcases these advocacy efforts while offering a shopping platform where proceeds directly support bee conservation initiatives. Through strategic design and messaging, Bee Essential educates and empowers individuals to take an active role in saving our essential pollinators.