For the 25th Frist Gala, the identity was intended to honor the theme of “The Power of Resilience”. The exhibition highlighted the work of over eighty adult artists with disabilities, showcasing their incredible resilience in the face of adversity.

The invitations featured a die-cut design revealing three distinct artworks as the recipient slid the invitation out, offering a tactile preview of the artistic diversity on display. The logo designed for the gala employed a new typeface conveying the friendly, approachable nature of the event. The use of the Phoenix mark symbolizes hope and resilience. This imagery reinforces the exhibition’s theme of overcoming challenges and rising stronger.